Pranav Awasthi

About Me

Riding a mechanical bull
Running the Lausanne marathon
Playing drums at an event
Celebrating IMD MBA graduation
Speaking at the IMD MBA fair

Hi, I'm Pranav, an AI-native Senior Product Manager and a builder at heart. Welcome to my corner of the product world.

I grew up in Delhi, in a house full of scholars, which meant a computer at home before most of my friends had one. By five I was waiting out the screech of a dial-up modem and poking around in MS-DOS. By twelve I was quietly getting past my sister's Windows password so I could play GTA Vice City on her machine.

The other thing I did as a kid was build. The toys I wanted were either too expensive or didn't exist yet, so I made my own from whatever was lying around the house: a Batman grappling hook, a championship wrestling belt, a working Scouter from Dragon Ball Z. That itch to build the thing myself never really left.

It pushed me into engineering, and I started my career as a software developer. I spent five years writing code for German banks out of Accenture's Frankfurt office, deep in retail banking and regulatory work like GDPR and MiFID. At one point I was the only engineer who knew a year-long rollout end to end, and the fix I wrote in the eleventh hour kept the bank clear of roughly $130M in penalties. From there I moved into technical leadership, and then into product as a technical product manager.

What pulled me toward product was the user. At PwC I owned the roadmap for an internal audit platform, and the first thing I did was run the contextual research the team had never done. I sat with auditors and watched them work, and those sessions are what grew the platform from 100 to 500 engagements. I still work that way. On my current product I traced a stalled onboarding funnel down to a single screen by pairing behavioral data with real conversations, then shipped the fix. Getting close enough to see the pain a user can't quite name is the part of the job I love. I keep launching small products of my own on the side too, which is the fastest way I know to stay honest about how hard the last ten percent really is.

Even with an engineering degree, I kept wanting sharper business judgment. I could name calls I had made on instinct that real grounding in economics would have made better. So I did an MBA at IMD in Switzerland. Now I can run a product decision through the numbers, CAC and payback, margins, the marginal cost and revenue of the next feature, and put a case in front of leadership they can actually act on.

Away from the screen, I run marathons and drum, and I will play almost any sport you put in front of me. At IMD I was my class's Career Ambassador, which meant I lined up guest speakers from Google and consulting for the cohort and got our field trips off the ground. I was also the drummer for the band that won gold at MBAT 2025, beating bands from Oxford, LBS, and HEC. That night is still one of my favourite memories.