Case studies
A closer look at the decisions that moved the needle: the research that found the real problem, and the calls that were worth making.
AI-guided onboarding that cut activation from 1–2 days to 5 minutes
Non-technical HR admins and bank RMs kept stalling at one step: finding an API key buried inside their own HRMS. Behavioral analytics and customer research pinned the failure point. An LLM-guided overlay that reads each HRMS's own docs and highlights the exact button cleared 2,000 stalled connections.
A 0→1 marketplace for verified, anonymised ISB admit applications
Admits sell their real, verified essays. Aspirants buy proof from “someone like me.” Built solo, including a correct double-entry payment system most MVPs skip: verification, anonymisation, and a money-conserving ledger before breadth.
India's first artifact-verified GMAT/GRE coach directory
Ratings that can't be bought. Every GMAT coach in the market scores 4.8–5.0, so I built a directory where review integrity is structural. Each review is backed by an uploaded score report and payment proof. Rebuilt from Wix to Next.js + Supabase, solo, in three days.
The trust-first turnaround that 4×'d adoption of an internal audit platform
An internal SOC 1 / SOC 2 audit platform stalled at 100 engagements. The cause was unreliable delivery and a product that ignored how auditors actually work. I stabilised delivery, reframed it around the user through troubleshooting-call research, then automated the grind. Adoption grew to 500 engagements and ~$100M in annual efficiency value.